In this interview, Yavier Ramos Adames talks with Dennis Paredes, a marketing professional with 20 years of experience and currently the Director of Marketing Performance at WMX. Dennis shares his journey from distributing flyers to becoming a digital marketing expert, emphasizing the constant learning required due to the ever-evolving nature of the field, particularly with the advent of AI. He discusses the significance of understanding client needs and adapting strategies, especially in programmatic media, to meet goals efficiently. Dennis also elaborates on the importance of comprehensive strategies, the unique challenges in the hospitality industry, and the necessity of aligning tactics with overarching marketing objectives. He advises newcomers to the field to ask many questions and seek exposure to gain a deeper understanding of the operations side of programmatic media.
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