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  • The Future of Omnichannel: What’s Next for Your Industry

    The omnichannel concept has been a game-changer for many industries, offering a seamless customer experience across various channels. As technology evolves, so do the expectations and possibilities of omnichannel strategies. Here’s a look at the next steps in the evolution of omnichannel strategies, illustrated with real-world examples across different industries. The future of omnichannel has…

  • Programmatic Media on The Omnichannel Landscape Interview

    In this interview, Yavier Ramos Adames talks with Dennis Paredes, a marketing professional with 20 years of experience and currently the Director of Marketing Performance at WMX. Dennis shares his journey from distributing flyers to becoming a digital marketing expert, emphasizing the constant learning required due to the ever-evolving nature of the field, particularly with…

  • The Importance of Automated Contact Strategies in Retail E-commerce

    In the fast-paced world of retail e-commerce, automated contact strategies are game-changers. They’re key to enhancing customer experience, driving sales, and staying ahead of the competition. According to Dave Chaffey and Fiona Ellis-Chadwick, a well-crafted strategy makes all the difference. Automation in retail e-commerce means personalization at scale. Think about Amazon. Their system recommends products…

  • Cookieless Environment Updates in digital marketing, and How Can Tactics be Shifted to Maximize Performance

    Marketing keeps growing and evolving, as we all have experienced in the last couple of years. One of the big updates big companies, such as Google, Microsoft, Apple, and others, are doing is to start protecting their user’s data to improve customer experience. They are making updates regarding user privacy where DSPs or any other…

  • The Importance of Strategic Planning in Digital Marketing

    In today’s marketing in the digital age, strategic planning in digital marketing is more crucial than ever. According to Dave Chaffey and Fiona Ellis-Chadwick in their book Digital Marketing (7th Edition), a well-crafted strategy aligns marketing efforts with broader business goals, ensuring cohesive and focused initiatives. Strategic planning ensures that digital marketing efforts are directly…

  • From Customer Service to Customer Experience to Customer Loyalty

    For a couple of years, I’ve been working on marketing, especially digital marketing; I’ve noticed that as marketing technology keeps growing and improving, business owners want more new customers and do not focus on the current ones. Because of this, I’ve been noticing a constant need from business owners to keep making money instead of…

  • Analyzing Demand for Digital Marketing Services Amidst Business Boom

    Since 2020, the number of e-commerce and businesses in the US has increased drastically. People are willing to be “their own bosses” and start new projects from scratch. Along with this growth, the increase in paid digital media has also increased incredibly. This means that the market is growing, and there’s more demand to pay…

  • Use Your brand’s Purpose to Persuade Buyers through the six stages.

    The other day, I heard someone saying, “Marketers are like chefs; each marketer has his/her recipe to make his/her marketing approaches.” I couldn’t agree more, but there’s something that each marketer should tackle when developing their marketing strategies and tactics, and that is the marketing funnel. As business owners and marketers, we should understand that…

  • Embracing Marketing Transformation and What to Do Before Strategizing

    In the last 20 years, we’ve seen how marketing has quickly evolved into technology or digital. Most people refer to the digital capabilities of marketing as digital marketing, but as I said before, we live in the digital age. We have traditional marketing approaches or channels such as TV, newspapers, flyers, radio, etc. Still, the…

  • The North Star Framework for Projects and Product Growth

    We all know that when managing a project, one of the most important things to do is set the correct or ideal goals. Think about your life and your goals. What are they? What do you measure to define that you have succeeded? Some people will say money. Others will say happiness or liberty. Success…

  • Approach the Buyer Decision Process with Digital Media Campaigns and Ecosystem.

    In my last blog post, I mentioned how a digital marketing ecosystem can help to grow a business and why it is so important. Before developing that ecosystem, marketers and business owners need to understand the buying process for a customer. Without understanding this, the ecosystem might fail, or it will not be designed accordingly…

  • Strategic Brand Architectures for a new Product Under a Current Brand

    Lately, I’ve been posting about brand management, how to build a brand, and why strong brand-building is essential for digital campaigns for brand equity. The brand constantly has different products, and they are branded under the brand. For example, Coca-Cola has Diet Coke, Coca-Cola Zero, and others. Also, BIC company is known for being a…

  • Marketing Communication for Brand Equity Build-up by “Persuading”

    Business owners constantly want to launch paid ad campaigns to create revenue out of them. Some launch digital campaigns or any traditional channels, and they get frustrated because they don’t see the ROI instantly. Paid ad campaigns will not necessarily give you a return on investment, but I can contribute to a brand’s equity along…

  • Taking Users into a Barbie Journey Causing FOMO with Social Media.  

    Lately, there’ve been a lot of great movies coming out to the big screen. Last year, we had two fantastic releases, Barbie and Oppenheimer. Both were highly successful movies, but Barbie generated more revenue between them. Barbie did a fantastic marketing approach, investing 150 million dollars, not counting the investment in the movie’s production, which…

  • Understanding Digital Marketing Ecosystem for Brands

    Every business owner wants to run advertising; they want to do digital campaigns, pay for SEO,  social media campaigns, and all digital efforts to start generating revenue, and marketers love doing this effort for their clients. I’ve seen many occasions where marketers or business owners, including me, do these for their clients or businesses and…

  • Don’t Spend Money on Media; Invest on it.

    When working on marketing, we must understand that the whole purpose of it is to make money. For me, Marketing is “the art of making money.” Based on the American Marketing Association, it is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners,…

  • New Approaches on the Marketing Mix for Brand Positioning in a World Full of Competition

    In a couple of blogs, I mentioned that in today’s world, there’s no such thing as “digital marketing” anymore. We are living “marketing” in a digital era. Nowadays, ads can run on billboards, TV, and radio digitally. For Billboard, there’s Out of Home (OOH); for TV, there’s Connected TV (CTV) or OTT; and for radio,…

  • The Power of a Positive Brand Personality and How it Positions a Brand

    When people think about any product they desire or need, they tend to think about a brand in specific most of the time. This thought of the brand varies among different people. A good example is when people think about beer, which beer comes to their mind first? In my case, the first beer that…

  • Positioning Your Website on the First Page

    When we create a business website, the first challenge is to appear on the searches when people look for your product, service, business, or any competitor that can be related to yours on Google or any other search engine. I’ve worked with this type of challenge, and it is not easy. The ideal goal is…

  • Designing a Research Study with a Clear Objective

    Marketers are constantly doing research, I think this should be the main activity of a marketer before executing any idea or doing any media effort. Executing marketing plans before doing research can generate a loss in time and money invested. The optimal purpose of marketing is making money, not only making your brand known. Researching…

  • Website Design Focused on Getting Conversion and Influencing User’s Attention

    When building a website, we need to keep in mind our future visitor’s navigation experience in it. I’ve seen owners and designers who want to design their website or client’s website how they believe it will be effective or how they like it aesthetically. As a marketer, I always avoid assuming consumer behavior or any…

  • Starting Marketing Research With 5 Steps

    How often have you checked a product’s reviews and details before purchasing it? At least I do it every time I’m about to buy a product, especially if it’s an online purchase. Why do I do that? I do it to get insights about the product or service I invest my money in. I want…

  • Know Your Business Before Building Your Website.

    When I started in marketing, I didn’t realize how essential websites and their structure are. Of course, I knew a business should have a website no matter what. A website is probably one of the first things that comes to mind when starting a business. Usually, business owners start thinking about how it will look,…

  • Things to Remember While Creating a Video Ad and Building a Campaign for It.

    Last week, I started to run a video ad campaign since I wanted to do an A/B test to see how the results varied. I did it as a learn-and-test for myself. I decided to do the video based on a presentation explaining how programmatic media works and how I build client campaigns. I edited…

  •  KPIs based on Math are Critical for Marketing

    Lately, I’ve been noticing different memes on LinkedIn posts, which are fun because they are related to our daily routine at an office or scenarios, and we can relate. I’ve encountered some of those daily until I met this one.  I was a little bit disappointed, but at the same time, it opened my eyes.…

  • Evolving Along with Communication Processes with Time and Technology.

    Do you remember when social media platforms came out? Probably if you were born after 1998, you won’t remember. What when computers came out? I was not born for that, but I remember when social media platforms boomed in the 2000s. My first account was a messenger account by Microsoft where you can chat with…

  • Finding the Best Target Audience for Your Ad Campaign

    I’ve been working on marketing for the last 6 years. It all started with a group of friends doing weekly nightlife events. When we started, we didn’t know what exactly we were doing. We understood that we needed to bring people to a location between certain hours to eat and drink at a bar close…

  • Finding the Perfect Starting Point for Prospective Clients

    Lately, I have been encountering a lot of different business owners that want to spend money on media to generate revenue. I have been trying to help them since I am a Programmatic Media Buyer with 5 years of experience in different fields of Marketing. They constantly ask me how much they should spend on…

  • Avoiding Backfire from Loyalty Programs

    My first job was as a cashier at Office Max in my hometown while I was in college doing my bachelor’s degree. I worked there for 3 years where I experienced all the departments around the whole store. I remember that for a specific time, we were focused on making customers enroll in the reward…

  • Finding the Truth Using Data Visualization Organization

    When I got into the marketing industry, I started with the idea that data is needed for success and to prove a point we are trying to make. With time and experiencing different places I learned that data is much more than that, and the idea of using it to prove a point just disappeared. …

  • Understanding A/B Testing Results

    When we talk about media, there are a lot of things that come to our mind, especially how much will be invested in a digital campaign to be successful. We think about the target audience, the channel, the language, the strategy, the tactic, and more. A lot of marketers, clients, or creative teams have a…

  • Developing a Funnel Marketing Strategy for Programmatic Media

    Constantly, digital media buyers are trying to figure out how to create a campaign that will drive results. A lot of them have their goals clear, but there are others that do not. It is important to know your client or business well, know the brand, know the target audience, and understand the websites built…

  • Video Ads Messaging 101

    Lately, I’ve been thinking about how I can be more creative at what I do. As you may know, I am a programmatic trader/media buyer at a performance-driven agency. We focus on creating results for our clients from our digital campaigns. Many people in digital media think that a data-driven strategy is everything you need…

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