His data management skills are outstanding. He transforms raw data into actionable insights and weaves compelling narratives that identify opportunities for enhancing Key Performance Indicators (KPIs) like Return on Ad Spend (ROAS), Cost of Sale (COS), and Cost per Lead (CPL). He regularly delves deep into campaign data using Campaign Manager 360, ensuring that each campaign yields positive KPIs. Yavier also closely examines Path to Conversion reports to understand consumer behavior for each brand and ensure the goals within the attribution model for programmatic media are achieved. 

Yavier’s approach goes beyond the computer screen; he doesn’t merely optimize campaigns behind the scenes. He actively engages in weekly client meetings that serve as brainstorming sessions, where he addresses client concerns and aspirations. Each week, he guides clients through the narratives of both success and setbacks, offering transparent explanations of the reasons behind them. In the AdTech industry, transparency is paramount, and Yavier’s ethical approach builds trust and mutual understanding with his clients.